From six monthly leads to nearly forty.
The work began with a new identity and focused messaging for engineers across specific industries and applications. That foundation moved into a new website and an integrated program designed to attract qualified traffic and turn technical expertise into demand.
Content programs included the Dear Marc and How-To video series, technical blogs, social content, newsletters, SEO and digital advertising. Marketing and sales systems were connected so the work could be tracked, improved and tied directly to business growth.