A world-class building with a brand to match.
Following significant investment in the building and its amenities, Key Tower needed a brand that reflected a more lively, modern and welcoming experience. The strategy blended West Coast forward thinking, East Coast prestige and Midwest warmth.
The identity was designed to work everywhere—from small promotional pieces and premium print finishes to frosted glass, signage, digital experiences and city-wide campaigns. The work extended well beyond a rebrand into an ongoing marketing partnership built to help the tower thrive.